웹2024년 2월 25일 · ABSTRACT. The question of the optimal level of diversification in marketing research has a long history and shows an inconsistent empirical picture. Based on assumptions from the media management field, consumer engagement literature and social identity approach, this paper is aimed at obtaining a better understanding of diversification … 웹1 Bastian, Kordyaka; Schlagwort 1 330 Wirtschaft; 1 Digital Consumer Behavior; 1 Digitales Verbraucherverhalten; 1 E-Sport; 1 eSports; 1 Multiplayer Video Games; 1 Multiplayer …
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